Different industries. Different markets. Different objectives. SOF Marketing builds each Meta Ads campaign around the business behind it — then measures performance against the result that actually matters.
Cost per lead only means something when you understand the industry behind it. Competition, geography, customer value, seasonality, the offer and the sales cycle can all change what a strong result actually looks like.
SOF builds campaigns around the economics of the business — not around one universal benchmark.
Explore real SOF Marketing Meta Ads campaigns across home improvement, automotive, food, childcare, healthcare, HVAC and other local industries. Every business shown below is an actual SOF client.
A 30-day Meta lead-generation campaign that produced 28 leads for Grannas Exteriors at $32.59 per lead.
Advertising a roofing company is not the same as advertising a daycare. Driving restaurant traffic is not the same as generating collision-repair leads. Every market has different customers, competition, economics and conversion points.
SOF Marketing builds each Meta Ads strategy around the business behind it. Campaign strategy, creative direction, management, optimization and reporting are handled in-house — not outsourced or copied from a generic campaign template.
Strategy, creative direction, campaign management and optimization stay with the SOF team.
The offer, audience, campaign structure and creative change based on the business we are advertising.
Performance decisions are based on what the campaign is actually doing — not assumptions or vanity metrics.
Tell us where your business is today. SOF Marketing can look at your website, advertising, search presence and conversion opportunities — then identify where we see room to grow.